Skin by Neutrogena. Beauty by you.

This interactive, experiential billboard displays a mosaic actual Neutrogena users. Customers are invited to upload photos of themselves to the billboard using “Beauty By You,” an app designed specifically for the campaign.

This campaign aims to communicate that natural beauty is enhanced, not created, by Neutrogena products. The level of interactivity here creates a strong connection between consumers and the brand; consumers essentially become brand ambassadors as they share their photos with the app as well as friends, family, and social media followers.

Beauty by you billboard.

The interactive billboard mosaic is consistent with Neutrogena's clean visual style.

Beauty by you ad design.

Design of the interactive Neutrogena billboard.

© 2015 Lindsay Geller
Made with by Eberhardt Smith