"It's a Kleenex."
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The goal of the ad is to reassert Kleenex’s distinct brand identity, playing on the general public’s tendency to use “Kleenex” as a generic term for tissue, and reminding them that there’s only one original.

The design for this print ad is clean and approachable. The page offers a sample of an actual Kleenex tissue, inviting consumers to feel the “Kleenex difference” while engaging with the ad.

It's a Kleenex Ad Design

Kleenex print advertisement with a tissue inside.

It's a Kleenex Ad with real tissues in the ad.

The advertisement before consumers pull out the tissue.

© 2015 Lindsay Geller
Made with by Eberhardt Smith