“Delta goes above and beyond, in the air and on the ground.”

Delta and its employees give back to their community in many ways, but they aren’t letting consumers know—missing a critical opportunity to connect with their audience on a human level.

This commercial spot, included here in storyboard form, highlights the parallels between employees’ service in the community and at work, creating goodwill for Delta while highlighting their award-winning customer service.

Delta ad. Delta ad. Delta ad. Delta ad.
© 2015 Lindsay Geller
Made with by Eberhardt Smith